PROJECT OVERVIEW
DURATION:
8 weeks
MY ROLE
Product Design
TOOLS USED
Figma, Adobe Illustrator,
Photoshop, XD
PLATFORM
IOS
THE TEAM
Independent Project
SKILLS
UX Research, UI Design,
Interaction Design
PROCESS OVERVIEW
User Research
Interview • Affinity Diagram • Empathy Map • Survey • User Persona
CHALLENGE
Despite the abundance of travel apps, users face difficulties in navigating and utilizing them effectively, particularly in building pre-planned trip itineraries and accommodating any changes in itinerary based on their interests, preferences, and constraints.
QUALITATIVE RESEARCH:
INTERVIEW PLAN
Method:
In order to generate empathy and understand the Travel challenges of the users, I interviewed 5 candidates of 55-65 years age group. I followed the semi-structured interview technique and asked them 18 questions to understand their pain points, preferences, and behaviors related to travel planning.
Interview Objectives:
What kind of travel habits do users (Senior traveler)s have?
What are their preferences for preplanned itineraries?
What are the level of flexibility users desire? Why?
AFFINITY DIAGRAM & EMPATHY MAP
Organized insights from interviews into affinity diagrams and empathy maps for deeper understanding of users pain point and preferences.
QUANTITATIVE RESEARCH:
SURVEY
As the next step of my Research phase I gathered quantitative data by conducting a survey of 25 people of the same age range and found some valuable insights.
Key Findings:
Desire for Convenience: Senior travelers appreciate preplanned itineraries as they offer convenience and reduce decision-making stress.
Need for Flexibility: While seniors enjoy preplanned itineraries, they also value the flexibility to make adjustments based on personal interests, health considerations, and spontaneous opportunities.
Accessibility and Ease of Use: The app must feature intuitive navigation, clear instructions, and accessibility options to accommodate users with varying levels of technological proficiency.
Safety and Security: Seniors prioritize safety and may require features such as emergency assistance, real-time location tracking, and easy access to important contacts.
USER PERSONA
Developed 2 different user personas based on research findings. This is a refined version of our target user and helps me understand the thought process, travel decisions, influences etc pf different users in a more better way.
Empathize
User Insights • Problem Statement • Value Proposition • User Scenario • Journey Mapping
USER INSIGHT STATEMENT
“Mary needs a pre planned trip itinerary with an option of flexibility because she likes to have control over making changes to her itinerary - if needed, due to her liking of a place or health or other factors.”
PROBLEM STATEMENT
HOW MIGHT WE design an app that empowers users to customize pre-planned itineraries according to their preferences and constraints?
FEATURE PRIORITIZATION MATRIX
JOURNEY MAP
And finally a User journey map is created using a User scenario.
UX STORYTELLING
After the Ideation phase, begins the UX Storytelling phase where we use different techniques to understand the user’s pain points, scenario, User Journey etc.
Ideate
Competitor Analysis • User Flow • Sketches • Low fi Prototype • User Testing
COMPETITOR ANALYSIS
We thoroughly evaluated existing travel apps to identify their strengths, weaknesses, and opportunities for improvement, informing our design strategy.
USER FLOW
For Travel Assistance
By mapping out the user journey from start to finish, we pinpointed key touchpoints and interactions, ensuring a seamless experience for our users.
SKETCHES:
We produced rough sketches to visualize initial design concepts and iterated on ideas to ensure the best possible solutions for our users.
LO-FI PROTOTYPE:
Developing low-fidelity prototypes allowed us to test basic functionalities early on, gathering valuable feedback to refine our design approach.
USER TESTING – Round 1
Initial user testing sessions were conducted to validate design assumptions and identify areas for improvement, setting the stage for iterative refinement.
TASK ASSIGNED:
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FEEDBACK:
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Design
Moodboard • Style Guide • Hi-fidelity Prototype
STYLE GUIDE
HI-FI PROTOTYPE
Test
User Test • Revisions • Reflections
USER TESTING – Round 2
Initial user testing sessions were conducted to validate design assumptions and identify areas for improvement, setting the stage for iterative refinement.
TASK ASSIGNED:
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FEEDBACK/ REVISIONS
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REFLECTIONS
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